Design

There are thousands of podcasts floating around on streaming services, with topics running the gamut from broad (digital marketing) to hyper-niched (Denzel Washington movies). But whatever topic your podcast focuses on, we bet you have one thing in common with other podcasters: You’re always on the hunt for more subscribers.One of the best ways to turn casual listeners into subscribers is to build a podcast landing page. A well-designed podcast landing page will boost your subscription rate by helping to define your podcast’s unique voice and value proposition, making it easy for potential listeners to understand what you’re offering and subscribe to your show with confidence.Want to get more podcast subscribers? Here are five of the best podcast landing page examples to inspire you with your podcast landing page design.

A well-designed podcast landing page will boost your subscription rate by helping to define your podcast’s unique voice and value proposition.

Smart Gets Paid

Our first podcast landing page example is from the Smart Gets Paid podcast hosted by Leah Neaderthal. The structure of the page makes sense visually and is easy to navigate, with the podcast thumbnail on the left creating instant visual recognition. One line of descriptive copy explains not only what the podcast is, but who could benefit from listening (anyone who runs a B2B consulting or coaching business). You’ll also notice how the landing page includes multiple subscribe links. This allows visitors to select their preferred listening platform at a glance.

Below, Leah includes an additional paragraph describing her podcast. At the very bottom of the landing page, you can also view recent episodes and an “About Leah” section.

Women at Work

The Women at Work podcast by Harvard Business Review introduces website visitors to the podcast using this podcast landing page. A few listening platforms are linked at the top of the page. It’s easy to explore the podcast by season using the navigation menu at the top, and the right sidebar includes photos and bios of the three podcast hosts (Amy Bernstein, Amy Gallo and Emily Caulfield).

Overall, this podcast landing page design is minimal. We see simple black-and-white fonts and a basic two-column structure. This minimalist, sophisticated approach aligns well with a brand like Harvard Business Review.

Every Little Thing

Next on our list of the best podcast landing page examples is Every Little Thing by Gimlet Media. This webpage begins by sharing the podcast’s tagline and some supporting information about the show. Further down, you can view ELT’s latest episodes and tweets. And no matter where you are on the page, the Spotify episode across the bottom means you can start listening to the podcast anytime.

From this feature preview to the color scheme to the fonts used on the page, every aspect of this podcast landing page is carefully chosen to help you get a feel for the ELT podcast and whether it’s for you.

The Marketing Scoop

The Marketing Scoop podcast by Laura Morelli for SEMrush is your weekly source of case-based stories of marketing growth. And the Marketing Scoop’s podcast landing page design should have you taking notes on more than just the marketing tactics shared on the podcast. At the top, a simple yet effective header provides a subtle touch of color and includes Laura Morelli’s headshot (adding a photo to your podcast landing page is a great way to help listeners match a face to the voice).

Below the fold, you can read more about the podcast, choose your favorite listening platform or start listening to the podcast right away. Embedding episodes directly into your podcast landing page is a great way to get website visitors hooked.

The GaryVee Audio Experience

If it fits your brand, a colorful header can be a fun way to kick off your podcast landing page design. Gary Vaynerchuk grabs attention with this collage-like header for the GaryVee Audio Experience that includes his slogan; cutout images of past podcast guests; and some colorful doodles to top it all off.

The rest of this podcast landing page example is more text-heavy than others we’ve looked at here. Along the right sidebar, Gary lists several listening platforms. The rest of the page is dedicated to walking website visitors through the podcast and showing them the episodes where they should start. It can be overwhelming to jump into a new podcast, so getting your new listeners oriented is a great way to smooth out the process.

Wrap-up: Podcast landing page templates

Creating a landing page for your podcast that will get more subscribers might seem like a tall order. But with our podcast landing page templates, your job isn’t so hard after all. Customize your favorite template to create the best podcast landing page and give your subscriber count a boost!

One of the best places to get to know a customer and build their relationship with your brand is from within their inboxes. Did you know email marketing has an astounding ROI of $36 for every $1 spent? But here’s the catch: for email marketing to work, you have to attract customers to your mailing list. How do you do that? With an outstanding newsletter landing page. Settle in, and we’ll tell you how to make one that takes your potential to new heights.

What is a Newsletter Landing Page?

Simply put, a newsletter landing page is a landing page on your site where visitors can sign up for your mailing list. Visitors typically reach this page by clicking on one of your ads or an invitation elsewhere to join your mailing list. This landing page has two jobs: to encourage them to sign up and to make it easy and convenient for them to do so. It usually consists of information about why to sign up for the newsletter (like special offers, exclusive content, and so on) and a straightforward sign-up form.Your landing page is your chance to establish trust with your audience. You’re asking for a commitment to your newsletter by proving what you have to offer is educational and interesting or guides them toward a solution to their most pressing challenges. You’re also promising not to misuse their email or send them spam.Some landing pages are more convincing than others. In this article, we’ll explain what makes an effective newsletter landing page and how to create one of your own.

Why Is a Newsletter Landing Page Important?

A newsletter landing page is important because it’s the final push that convinces visitors to sign up for your newsletter, and that’s a big deal. Your newsletter has outstanding potential to grow your relationship with customers, build brand loyalty, prompt sales, grow your brand awareness, and more. And the only way you get the opportunity to do these things is by encouraging customers to sign up for your mailing list via your newsletter landing page.

6 Newsletter Landing Page Tips for Building Pages That Convert (with examples) 

Creating the best email newsletter landing page allows you to get closer to your readers over time. This is one of your first impressions, which is why your design quality is an essential investment. Put these pro tips and newsletter landing page templates to use to design an excellent landing page that sends your newsletter sign-ups through the roof.

1. Simplify Your Design and Page Elements 

A successful newsletter landing page to get right to the point. The reader should be able to find the CTA easily so they can subscribe before losing interest. A newsletter landing page is not the place to add loads of detail. Data has shown that landing pages that overwhelm their customers with more than one offer get 266% fewer leads than pages with single offers. Only include the essentials - a few bullet points about what to expect from the newsletter and a simple sign-up form (all you really need is the subscriber’s email address and perhaps their name, so skip unnecessary fields like age, location, gender, and so on).This example does precisely that - uses white space and clear, minimalistic designs to draw in the reader’s eye without overwhelming them.

2. Pull in Readers With a Powerful Headline

An attention-grabbing, engaging header serves as the “bait” that reels in readers and gets them interested in finding out more about your newsletter. First, determine what you want to convey. What is the purpose behind your newsletter landing page? What will you provide your audience with once they subscribe? Do you want to offer updates on your products or educational resources? Your header should clearly but concisely tell readers why they should read on.The headline is your first impression. The font, size, and location of this headline will help readers know what the entirety of the page is about. It’s where you captivate customers or lose them immediately, so your choices here are important.In this case, “The Hot Goss in Your Inbox” is unique, fun, and casual, albeit a bit corny, but in an endearing way. It makes readers feel like they’re joining a club by getting all the latest announcements and news in their inboxes. The headline is also formatted in a powerful way - clear, bold font with plenty of white space so it catches the reader’s eye.

3. Write Skimmable Copy

The descriptions and copy that follow your headline need to give the what and why in a way that quickly sparks the reader’s curiosity. What are you offering your customers? Why should they care and continue to care?While these questions might have your thoughts flooding with ideas, remember this copy can’t be overwhelming to the subscriber. Find the sweet spot where it’s skimmable yet captivating. Include bolded words, numbers, bullet points, and easy-to-read info. Your newsletter landing page copy should:

1. Set expectations for the customer’s subscription
2. Provide a compelling explanation of your offer’s value

You know the value of what your newsletter will offer readers, so be upfront about your benefits and what a commitment or sign-up entails. Provide concise copy that specifies that value and the actionable steps they need to take to subscribe.In this example, the content under the headline is simple, clear, and to the point. It’s also structured as a bulleted list, which makes it easy to skim at a glance. The bolded words add to the ability to see the value in your newsletter at a glance and compel readers to sign up.

4. Provide Authentic Social Proof

In case you’re not familiar with the phrase, “social proof” refers to showing customers that your product is popular so they may think, “If so many other people like this, maybe I would like it too.” Okay, it’s basically peer pressure, but it lends credibility to your product - in this case, your newsletter.You could include phrases like “Join our 3,000+ other subscribers” or “Find out why over 3,000 people have subscribed…and why new subscribers join every day!” You could also include slightly more subtle cues that your brand or your newsletter is well-liked.This example, while inviting readers to follow the company on social media, adds some social proof to the mix by providing a follower count for each social page the business is active on, as well as their top photos and videos from some of those pages. The views, likes, comments, and numbers provide proof that people trust you. Back up what you are promoting with factual progress through socials to increase conversions.

5. Use Valuable Imagery

Imagery that increases the emotional tie between you and your readers is key to high-converting newsletter landing pages. In truth, the human brain processes imagery 60,000 times faster than text. This means that your images can send a message and pique interest far more quickly than your copy can.Place your business logo, stock images, profile/bio pics, or other graphics to attract readers and inspire them to care about your newsletter. Portray value and ignite that emotion by using real pictures, which will allow readers to trust you and further feel for your purpose.In our sample newsletter landing page, the imagery throughout the page is on-brand with our hypothetical company’s image. It’s casual and fun, using bold colors to reel in readers’ attention and make them interested to read on.

6. Add a Clear CTA Button and Simplify Sign-Up

It’s time for the main event on your newsletter landing page: the sign-up. This is what it’s all about, so you want to make that sign-up form or button visually prominent and, dare we say, alluring.Anyone should be able to find this button easily on your newsletter landing page. Make it a visible, medium-sized font that is placed in a clear area on the page, and make sure the color of the button is not too bright or dim. Neutral CTAs will grab their attention if other details are accurate.Make sure the information you are requesting from the customer is simple:

1. Enable autofill – Customers appreciate when fields populate automatically when possible. It saves time and fast-tracks the subscription process.
2. Use only a name and email input – Limiting the number of field fills will get you more clicks because it’s quick and simple, respecting your readers’ time. 
3. If you must ask for more than a name and email, use multiple-choice questions – Typing out 3-4 fields takes more effort than clicking a choice bubble. Posing questions to get the answers you need also serves as a great tool for newsletters.

Again, here we see a clear CTA that’s easy to find. We are asked to simply fill out our name and email. The quick sign-up and bright colors allow customers to see and fully understand what is being asked of them and why. This makes for a quick and easy decision-making process.Read: Top Tips for Best Call to Action Button Design 

Get Started With a Newsletter Landing Page Templates

Now that you know which key elements make up a powerful newsletter landing page, you are ready to begin the design process. Not sure where to begin? We’ve got you! Our library of newsletter landing page templates guides you through using these best practices to design effective, conversion-driving landing pages, or you can start fresh and create your own. Beefree allows you to create your newsletter landing page in both a guided and customized way. To see for yourself, sign up for a free Beefree account today and start exploring our templates and options in seconds.Editor’s Note: This post was updated on May 2023 to ensure accuracy and comprehensiveness. 

If you have a new product launching soon, it’s time to start designing your landing page now. A conversion-oriented landing page is key to helping your next product launch succeed — increasing lead generation and improving your brand visibility and trust. Today we’re breaking down what your product launch landing page should look like and dissecting some examples from real-life brands. Let’s get started:

What’s a product launch landing page?

What makes a new product launch landing page different from any other page on your website? A product launch landing page is specifically focused on a new product you’re introducing. This landing page is designed to get viewers excited about the launch by sharing information about your new product. Ideally, of course, the page will also entice them to make a purchase.Product launch landing pages should be designed with conversions in mind. Every element of the landing page needs to communicate the benefits of your product— and once you’ve sufficiently drummed up the excitement, you should lead visitors straight into making a purchase.

Product launch landing pages should be designed with conversions in mind. Communicate the benefits of your product and lead visitors straight into making a purchase.

Here are some real-life examples to help inspire you as you think about new product launch landing page design.

Madewell

Madewell promotes its new Summerweight Denim with a landing page composed of a helpful infographic where visitors can get to know the product. The page introduces the company’s new type of denim with a descriptive line of copy and an image. Next you see four compelling facts about the product, each one accompanied by a doodled icon to add a fun visual touch. Further down, you can shop all products made out of Madewell’s new type of denim.

This new product landing page offers both fun visuals and detailed information on what makes this product so useful. By explaining just how these jeans will solve a universal problem, while maintaining strong visual branding, Madewell sets its audience up to be ready to convert.

Dove x Target

Dove recently partnered with Target to share a brand new Dove Kids collection, and this landing page designed for the new collection does a great job. Page visitors are greeted with a lineup of the new products, including a fun illustrated background that’s perfect for kids:

When you scroll down, you’re able to choose from one of four CTA’s to shop the collection, or you can continue reading.

Near the bottom of the page, Dove shares more information about how the product is made, backing up its compelling visuals with clear facts and value messaging. The landing page also encourages parents to incorporate self-care activities into their kids’ daily routines.

This product launch landing page does a lot of things right. Dove uses casual, informative language to talk about the choices behind the new products. And the soft colors and fun doodles sprinkled throughout the page are perfect for an audience of parents and young kids.

The Lip Bar

When The Lip Bar introduced a new Caffeine Concealer, the company created a simple yet effective new product landing page. This landing page is broken down into three components. First up, the company introduces the new product that’s “for every shade of you:”

Second, you see a video demonstrating the concealer in action:

And third, The Lip Bar added a quick-hit section that presents the benefits of this product in a bulleted list:

This focus on visual proof of the product’s value is extremely effective for audience members who aren’t already familiar with a product. And in the case of a new product launch, that’s everyone! The text focusing on product benefits neatly backs up this visual messaging with the kind of meaningful detail that convinces consumers to click ‘buy now.’The page also provides further visual proof with a “Shadefinder” product where visitors can mouse over concealer options for several complexions and view each one on a model. There are also two YouTube videos at the bottom of the page that teach viewers how to apply concealer.Our only criticism of this effective landing page: We wish the images at the top were clickable so visitors didn’t have to scroll all the way to the bottom to shop.

Moda Operandi

Luxury fashion retailer Moda Operandi shared a good new product landing page to introduce its new spring collection. The landing page evokes a springtime feel, with pastel colors and delicate, on-brand fonts. Once you’ve taken in the header, you can scroll down to shop individual products.

This product launch landing page is simple, but includes all the information you need to know to get you excited to shop. The images that bookend the text are also a great addition to the page — visuals go a long way when introducing your new product or collection.

Sweaty Betty

Wondering what to consider when launching a new product? Take a look at this product launch landing page for Sweaty Betty’s new hiking collection that has it all. The copy at the top of the page includes a nod to the fact that more people than ever are getting outdoors for a walk. After a brief line of copy, you can jump straight into shopping the collection. Finally, a sidebar allows you to shop by product to easily categorize your results.

This approach is ideal for any brand that wants to get people shopping right away, especially if the product images can speak for themselves. While other, less-known brands may have something to prove first (as is the case above with The Lip Bar), Sweaty Betty’s designer is focusing less on overtly convincing viewers of the brand’s value. With the minimal font, many viewers won’t even read the text before scrolling directly through the product images and —the designer is hoping —clicking ‘add to cart.’

Wrap-up: New product landing page design

Product launches are stressful. Your landing page design shouldn’t add to the chaos. Use our premade product launch landing page templates to save yourself time and headaches. With these templates and BEE’s drag-and-drop interface, it’s easy and fast to design the new product landing page of your dreams.When you do that, consider taking some lessons from the landing pages featured here. First and foremost, consider your audience. Once you consider their needs and their relationship with and expectations of your brand, you’ll be in a position to shape visual and value messaging that will lead to conversions. Happy designing!

The Email Service Provider (ESP) arena is booming, with more than $10 billion in deals within the industry and a host of new capabilities that allow today’s ESPs to do a lot more than send emails. For email marketers, ESPs have a number of beneficial features that can help streamline your email marketing process, helping you create more impact in less time. Let’s take a look at some must-know tips for email design when using an ESP.

ESPs have a number of beneficial features that can help streamline your email marketing process, helping you create more impact in less time.

What is an ESP?

ESPs, or email service providers, are platforms that allow you to send bulk emails. These tools often include other features, too, such as the ability to track your engagement or set up trigger campaigns. Mailchimp, Constant Contact and Active Campaign are all examples of ESPs. Benefits of ESPs include:

• Batch sending
• Spam regulations compliance
• Building subscriber lists
• Segmenting subscriber lists
• Sending automated trigger email campaigns
• Whitelisting services
• Monitoring analytics and engagement
• A/B testing

Most ESPs are also capable of integrating with other platforms. BEE Pro connects with all of the most popular ESPs — including those that use legacy HTML (like Outlook). With BEE’s ESP connector option, you’re able to design your emails using the BEE Pro editor and then seamlessly transfer the final design over to your ESP. Click here for a full list of the ESPs that integrate with BEE.

Email design for ESP

Before you can start sending out batch emails using your favorite ESP, you need to have your marketing emails (or email newsletters!) ready to go. Email design for ESP is about more than making your messages look pretty: The design decisions you make can help inbox filters recognize that the messages you’re sending aren’t spam, and the look of your email campaigns can build and reinforce the brand awareness you need to create conversions.

Select on-brand fonts

Choose fonts to use in your email that are on-brand and easy to read. If your email is off-brand, it has a higher likelihood of being marked as spam. Intentionally branding your emails improves deliverability and builds trust with your email list. That’s why it’s essential that every design choice is made with your branding in mind. When consumers feel like they truly know your brand, it helps to build trust and, eventually, conversions. Staying consistent with your fonts is one of the most effective ways to do this.We recommend selecting one font to use for headings and another to use for body text. Tools like Fontjoy or Fontpair can help you find fonts that look good together. Check out the easy-to-read font in this newsletter from Elysium Health:Subject line: Ending soon: Your best offer of the year!

Picking the perfect font won’t do you any good if your subscribers can’t see it on their devices. That’s why It’s also a good idea to use web safe fonts —default fonts installed on virtually every device. Web safe fonts include:

• Arial
• Courier
• Georgia
• Times New Roman
• Verdana

By using these web safe fonts, you can make certain that all of your subscribers will be able to read your text.

Choose the best layout

Your email should be as easy as possible for people to navigate and read. The structure of your message will depend on what type of email you’re sending. A marketing email with product photos may call for a different layout than an email newsletter sharing recent blog posts. Try choosing from these popular email layouts for your next message:

Inverted pyramid

An inverted pyramid email layout looks like an upside-down triangle. It does three things: First, it grabs your reader’s attention with a bold header. Second, it builds the anticipation using supporting copy or other design elements. And finally, it narrows in on the CTA.Template: World Meditation Day by Nore Potera 

Use this template in Beefree!

Use this template in Beefree!

Zig zag

The zig zag email layout is a good choice for text-heavy messages. Since we naturally skim in a zig-zag pattern, this email structure helps readers take it all in. See how the bottom half of this apology email creates a Z? Place your finger on the “Best exercises for your brain” text and trace it out:Template: Sorry for the empty email! by Navid Nosrati

Use this template in Beefree!

Use this template in Beefree!

One column

A simple single-column email is easy to design and equally as easy to read. We love this example from BITE Beauty that utilizes user-generated content to show off various products one at a time.Subject line: Vibrant lips never looked so good ? ? ? 

Create an attractive header

Your email header helps people get oriented before they read the rest of your email. Use this space strategically to set the tone for your brand. In this email newsletter from The Afro Hair & Skin Co, the header includes the brand’s logo and shares an additional piece of information as well: The products are handmade in England.Subject line: New goodies just in time for your spring glow-up.

If relevant, your header can also include a navigation menu to help readers navigate the email:Template: Only Love Can Conquer Hate by Jen Schmaltz 

Use this template in Beefree!

Use this template in Beefree!

Add powerful visual content 

Your visual content —photos, videos, GIFs and illustrations —will help define the look of your email. Custom product photographs, whether self-created or user-generated, are a great way to showcase what you have to offer. Stock images can boost impact too, as long as the pictures you select are in line with your overall branding and the message and tone of that particular email.GIFs are a good way to increase email engagement. In some cases, they can actually increase email conversion rates by 103%! This creative email from Zales uses a GIF of a relevant product to create a sense of urgency. Try incorporating GIF's into your email design for ESP.Subject line: This is for you night owls

Videos increase engagement, too. However, many email clients don’t support videos embedded in email — so you’ll want to add the video thumbnail to your email and link it to the actual video on YouTube or another platform. This email template includes a CTA to visit your website and view a video.Template: Adapting to the new normal by Jesus Albusac

Use this template in Beefree!

Use this template in Beefree!

Take things one step further and design a creative email where the visuals match with the theme of the message. That might look like a “handwritten” note for an event invitation email, or something similar to this Oshkosh marketing email that’s reminiscent of a scrapbook page.Subject line: It’s a $14 shorts kind of Sunday!

Pick a complementary color scheme

Your color scheme for your email needs to be on-brand and eye-catching while still ensuring the email is easy to read. Plan your color scheme by finding complementary colors using a tool like Coolors. We recommend using a pale background color so your text stands out and then choosing a couple of accent colors that line up with your branding and give the email a pop of, well, color. For example, the lush green tones in this email from Rent the Runway reflect the shades of green in the main product photo at the top.Subject line: Introducing: The summer preview

Design a strong CTA

It’s not an understatement to say your CTA, or call to action, is the most important part of your email. The rest of your email should be strategically designed to lead directly to the CTA, whether it’s urging your readers to visit your website, make a purchase or do something else.There are three primary elements of a strong CTA: design, placement and copy. To design your CTA button, select a shape and size and use a contrasting color with empty space around it to help it stand out (like this “Shop New Arrivals” example from alice + olivia).Subject line: New summer arrivals

CTA placement is important, too. Including your main CTA above the fold (early in the email) gives readers a direct way to get what they’re looking for. Another CTA near the end of the message can grab subscribers who need a little more convincing first. In some cases you may need two CTA buttons — for example, one link to shop men’s clothes and another link to shop women’s.Finally, don’t forget about the copy! Use descriptive language that spells out the benefit(s) readers will get by tapping or clicking on that button. Try these examples on for size:

• Learn how
• Get 30% off
• Shop dresses

Include a well-designed footer

Your email footer needs to include a visible unsubscribe link and your company information to comply with privacy regulations like the GDPR. This is also a good place to add your social media links. And you can strategically use that space to promote something, too — like this Moda Operandi example that includes links to the company’s rewards program and app.Subject line: Oseree has a new ‘90s inspired bikini — and we’re obsessed 

Wrap-up: Email design for ESP compatibility

Once your customer clicks on your CTA, where will they go? BEE can help you answer this age-old question with our landing page designer —which allows you to convert your email design into a campaign-specific landing page for your website. With tools like BEE Pro and your email service provider of choice, the process of designing marketing emails can be both simple and enjoyable!

Believe it or not, we’re almost halfway through the year, making this the perfect time to plan out your email marketing calendar for the remainder of 2021. You might be tempted to rush through this part, but don’t! You’ll save yourself a lot of time and headaches later by figuring out your email marketing calendar now. Here’s your guide of what to do and when to do it for email marketing during the second half of 2021.We've also created a holiday marketing calendar to make your job even easier. From large global holidays (think Christmas and Easter) to smaller, more niche holidays that are a marketer's dream (Waffle Day or Singles Awareness Day), everything is included on this helpful marketing calendar. Click the plus sign by the "Google Calendar" text in the bottom right-hand corner so you'll never miss a holiday!

June

LGBTQ Pride Month (all month)

LGBTQ Pride Month will be celebrated around the world throughout the month of June, with LGBTQ+ communities and their allies flooding the streets — and our inboxes — with an infusion of color, pride and love. With exuberant rainbows as the defining symbol of the festivities, the design possibilities are endless! Draw on our LGBTQ Pride Month email templates to create your own rainbow-filled email!

Use this template in Beefree!

Use this template in Beefree!

Father’s Day (June 20)

In the U.S., Father’s Day is celebrated on the third Sunday of June every year. Get creative with your copy, colors and CTAs as you design a Father's Day email to promote your Father’s Day sales. A simple, sleek Father’s Day message like this Joe’s Jeans email can promote your products or event as the holiday approaches.Subject line: Last chance for Father’s Day

Other June Holidays

• Republic Day, June 2
• World Environment Day, June 5
• Dragon Boat Festival, June 14
• Juneteenth, June 19 (If you choose to send a Juneteenth email, make sure to be sensitive and thoughtful of the BLM conversation — and to share how you’re taking action.)
• First Day of Summer / Summer Solstice, June 21
• Social Media Day, June 30

July

Independence Day (July 4)

A patriotic email for Independence Day (July 4 in the United States) can help boost your engagement and sales this summer. Make a splash and increase your conversions like Unsun Cosmetics did with this creative, patriotic email.Subject line: Happy Independence Day!! ?? ?? ??

World Emoji Day (July 17)

World Emoji Day might not be on your customers’ calendar. But for email marketing purposes, this holiday presents a wide range of fun opportunities! Using emojis in email adds personality to your brand. Emojis also grab attention and help get your point across. Celebrate the power of the emoji with Navid Nosrati’s template Emoji World Day or with our other World Emoji Day email templates.

Use this template in Beefree!

Use this template in Beefree!

Other July Holidays

• Amazon Prime Day, July 12 - 13
• Bastille Day, July 14
• Olympic Games begin, July 23
• International Day of Friendship, July 30

Get to Know Your Customers Day (July 15 and October 21)

Get to Know Your Customers Day takes place every quarter — the third Thursday of January, April, July and October. It’s the perfect time to focus on creating strong customer relationships, so it's a must-add for your email marketing calendar. Get to know your customers by sending out a survey that asks for their opinion. We love this survey email from Alpyn Beauty. Check out our other Get to Know Your Customers Day email templates for more inspiring examples.Subject line: Complete our survey. $25 gift ?

August

Back to School Month (all month)

It’s that time of year again: Back to School Month (in the U.S.). Advertise your school supplies for sale and connect with parents through a smartly-designed back to school email. We love this Back to School Discount Code email from Instacart: It combines a cute infographic with convincing copy to create the perfect email advertising Instacart’s sales.Subject line: Back-to-school made easy with $10 off and Staples

Other August Holidays

• International Cat Day, August 8
• Book Lover’s Day, August 9 (Check out our Book Lover's Day email templates.)
• Muharram / Islamic New Year, August 10
• World Humanitarian Day, August 19
• Senior Citizens Day, August 21
• Women’s Equality Day, August 26 (Check out our Women's Equality Day email templates.)
• International Dog Day, August 26

September

Labor Day (September 6)

Next up on the email marketing calendar: Labor Day, a U.S. holiday that marks the end of summer. In other words, it’s the perfect time for brands to squeeze in one last summer sale. Dropps got the job done with user-generated content, a funny GIF (keep scrolling to see) and cool blue tones.Subject line: Labor Day just got even easier…

First Day of Fall (September 21)

Usher in a new season by creating a special sale or promotion for the First Day of Fall on September 21. First Day of Fall emails are a lot of fun to design — think pumpkins, GIFs and warm tones of orange and brown. If you’re launching a new collection of products, check out our New Fall Collection It’s Here template by Yorbi Barriento.

Use this template in Beefree!

Use this template in Beefree!

Other September Holidays

• Video Games Day, September 12 (Some people also celebrate this holiday on July 8; check out our Video Games Day email templates.)
• Oktoberfest, September 18 - October 3
• International Day of Peace, September 21
• World Tourism Day, September 27

October

Breast Cancer Awareness Month (all month)

Kick off the month of October by recognizing Breast Cancer Awareness Month. Chances are, this disease has personally touched many of your customers. Sharing a Breast Cancer Awareness Month email helps raise awareness about the disease and connect with people who have been there. Get your inspiration from MANGO to take action for a good cause.Subject line: Together we’re stronger | Breast cancer awareness monthThe image of the email is no longer available.

Halloween (October 31)

For email marketers, Halloween is a can’t-miss holiday. Combine spooky stock images, creative CTA buttons and vibrant HTML colors to share a special fall promotion or some Halloween-oriented content. Take a look at this adorable Halloween email from Carter’s to kickstart your email design:Subject line: First Halloween’s deserve spooky cute costumes! ?

Other October Holidays

• International Coffee Day, October 1 (Check out our International Coffee Day email templates.)
• World Vegetarian Day, October 1
• Cinnamon Bun Day, October 4
• Dia de los Muertos / Day of the Dead, October 3 - November 2

November

Thanksgiving (November 25)

Is your target audience based in the U.S.? Don’t forget to send a Thanksgiving email on or before November 25. When it comes to Thanksgiving email marketing, authenticity is key: Show genuine appreciation for your customers and make them feel like part of the family. Check out this Thanksgiving Day email by Andrea Dall’Ara to send a heartfelt thanks to your email subscribers.

Use this template in Beefree!

Use this template in Beefree!

Black Friday (November 26)

Black Friday is a major retail holiday brands can’t afford to miss. And since your customers’ inboxes will be flooded with emails, it’s your job to do everything you can to grab their attention. Black Friday email templates make your email design job easy. This sparkly Lord & Taylor email is a great way to promote products and sales.Subject line: A Black Friday deal SO good, we brought it BACK!

Other November Holidays

• Singles’ Day, November 11
• World Kindness Day, November 13
• Small Business Saturday, November 27 (Check out our Small Business Saturday email templates.)
• Cyber Monday, November 29 (Check out our Cyber Monday email templates.)
• Giving Tuesday, November 30

December

Hanukkah / Chanukah (November 28 - December 6)

We’ve made it all the way to December and it’s time for some holiday celebrations! Start with a Hanukkah email to mark the Jewish festival of lights that in 2021 runs from November 28 to December 6. Naja’s colorful and attractive Hanukkah email is the perfect way to kick off the season.Subject line: Happy HanukkahThe email template is no longer available

Christmas (December 25)

When December rolls around, it’s time to get your Christmas marketing emails out the door! Come up with a creative campaign, such as sending a holiday gift guide or offering 12 days of deals, to get your subscribers engaged. Milligram chose a wintry blue-and-silver color scheme in this Christmas email example.Subject line: Give a Milligram gift card this Christmas

Kwanzaa (December 26 - January 1) 

Kwanzaa celebrates African-American culture and heritage. Each day in this week-long festival is centered around one of the seven principles: Unity, Self-Determination, Collective Responsibility, Cooperative Economics, Purpose, Creativity and Faith. The holiday is inspired by African tradition, although individual families celebrate in different ways. It typically culminates in a feast called Karamu, which takes place on New Year’s Eve.

New Year’s Eve (December 31)

Close out your 2021 email marketing calendar by ushering in the New Year with style. Sending a New Year’s Eve email to wish your customers a Happy New Year can help ensure your brand is top of mind as your readers move into the new year. Michael Kors created a helpful lookbook for subscribers who want to ring in the New Year looking their best.Subject line: Level up your New Year’s Eve look

Other December Holidays

• Saint Lucy’s Day, December 13
• First Day of Winter / Winter Solstice, December 21
• Boxing Day, December 26

Looking ahead to 2022

Email marketers know better than anyone that the holiday grind never stops. Before you even put up your Christmas tree, it’s time to start thinking about New Year’s, and then Valentine’s, and everything starts all over again. Use these email design ideas to prep for 2022 and start off your New Year marketing on the right foot.

January

New Year’s Day (January 1)

Start the new year off strong by celebrating with a fun New Year’s Day email. Don't be afraid to pull out the glitter and fireworks for this fun holiday! Consider creating a special discount code or offering a sale for email subscribers. You could also share a year-in-review email, hitting the highlights your brand experienced over the last 12 months — like this email ClassTag sent at the end of 2019.Subject line: 2019: Year in review!

Other January Holidays

• Pizza Day, January 17
• Epiphany and La Befana, January 6
• Data Privacy Day, January 28
• Northern Lights Festival (January 26 — February 2nd)
• Fashion Week (Fashion Week takes place multiple times a year; these Fashion Week email templates can help.)

February

Black History Month (all month)

Black History Month is celebrated in the U.S. during the entire month of February. This monthlong observance is a time to honor Black Americans and everything they’ve contributed to the world. Use your email newsletters to support Black communities and share how your company supports racial justice initiatives. This free Honoring Black Stories email template, created by Derek Brumby, is a great way to highlight influential Black voices and encourage your readers to support Black creatives. You can draw inspiration from our other Black History Month email templates, too — and from real-life email examples like this Cratejoy message.Subject line: Support Black-owned business | This & every month

Valentine’s Day (February 14)

Consumers are ready to spend some serious money for Valentine’s Day. A little strategic email marketing can position your brand as the best option for the reader's gift-giving needs. Hearts, colorful pink backgrounds and elegant typography can be the best way to go if you’re designing a Valentine’s Day email. For example, this Cute Root email uses a pink background color and the code “LOVELETTER” to create a seasonal promotion for subscribers to enjoy.Subject line: Eco-friendly Valentine’s Day ideas for you and your valentine

Other February Holidays

• Waitangi Day, February 6 - 8
• Super Bowl Sunday, February 7 (Check out our Super Bowl Sunday email templates.)
• Lunar New Year, February 12 (Celebrated from February 11 to February 26; check out our Lunar New Year email templates.)
• Singles Awareness Day, February 15
• Mardi Gras / Fat Tuesday, February 16 (Check out our Mardi Gras email templates.)

March

St. Patrick’s Day (March 17)

This traditional Irish religious holiday is celebrated today with parades, music and lots of food and beer. No matter what industry you’re in, it’s a great time to get on top of some email marketing! Send a festive green and gold St. Patrick’s Day email offering a deal that will help your customers feel the luck of the Irish. If you have products to showcase, this Sur La Table email demonstrates a few great ways to highlight those items. Our other St. Patrick's Day email templates will provide you with some lucky design inspiration as well!Subject line: Get ready for St. Patrick’s Day

International Women’s Day (March 8)

International Women’s Day is a holiday designed to bring awareness to the ongoing struggle of gender equality and to celebrate the powerful women in our communities. Our Happy International Women’s Day template, created by Martin Nikolchev, is highly versatile: Use it to announce a sale, launch a fundraising campaign or simply design a thoughtful email that will resonate with readers. Or check out our other International Women's Day templates.

Use this template in Beefree!

Use this template in Beefree!

Other March Holidays

• Maslenitsa, March 8 - 14
• Mother’s Day, March 14 (Check out our Mother's Day email templates.)
• Father’s Day, March 19 (Some countries celebrate this holiday in March; check out our Father's Day email templates.)
• First Day of Spring, March 20
• World Water Day, March 22
• Waffle Day, March 25
• SDG Global Festival of Action, March 25 - 26
• Earth Hour Day, March 27
• Holi Festival, March 29

April

Easter (April 4)

Pull out your fuzzy bunnies, chocolate eggs and pastel email backgrounds to create a springtime Easter email for your clients. This year, Easter is on April 4, which means you’ll need to get started early with your Easter email design. We recommend using one of our Easter email templates to shorten the design process — like this Special Easter email designed by Martin Nikolchev. We’re also loving the design of this Too Faced email that popped up in our inbox this spring.Subject line: Peep this: 30% OFF Easter sale starts now!

Earth Day (April 22)

Encourage people to make the world a better place by sending a well-designed Earth Day email. Your customers care about climate change and the world they live in. Sharing an Earth Day email that outlines how you’re taking action can inspire them to do the same. Levoit uses a creative product photo, strong fonts and earthy colors to create an email sharing info about the company’s Earth Day initiative.Subject line: Happy Earth Day! ?

Other April Holidays

• April Fool’s Day, April 1 (Check out our April Fool's Day templates.)
• Tulip Festival, April 1 - 30
• Carbonara Day, April 6
• World Art Day, April 15
• Shakespeare Day, April 23

Wrap-up: Holiday email templates

We don’t know about you, but this email marketing planning template is making us excited to start designing! Check out our full catalog of HTML email templates to find the best option for every holiday — it’s simple to edit these responsive templates using the BEE Pro email editor. Take your email marketing to new heights in 2021 by using an email marketing calendar so you don't miss a beat!

Widely viewed as the beginning of summer, Memorial Day is a U.S. holiday recognized on the last Monday in May. People across the country celebrate with barbecues, fireworks and trips to the beach. While this year’s celebrations may still look a little different due to the ongoing pandemic, your Memorial Day emails can be just as vibrant as ever. Start off by capturing the attention of your audience with high-impact Memorial Day email subject lines: We’ve gathered some examples to inspire you.

Capture your audience’s attention on Memorial Day with high-impact subject lines.

Memorial Day Sale Ends Soon!

Preheader text: Last chance to take up to 40% offThis Memorial Day email subject line from Under the Canopy is short and sweet. It’s not cluttered with emojis or all caps. It conveys the need-to-know information and creates a sense of urgency without going overboard. And the tone of the email matches perfectly with this simple subject line: Instead of going with all-out patriotic colors, Under the Canopy stuck with a simple light gray color scheme that’s easy on the eyes.

Sending you a little extra glow this Memorial Day ?

Preheader text: With our brightening cocktailTake your cue from Sunday Riley and craft a Memorial Day email subject line with wording that reflects what you have to offer. As a skincare brand, Sunday Riley is promoting products that will make your skin glow — and that’s evident in the subject line. Plus, a fun emoji catches your eye and the preheader text goes a little more in depth explaining what the brand has to offer.

The Memorial Day Sale JUST GOT BETTER

Preheader text: We’ll toast to thisIf this subject line doesn’t intrigue you, we don’t know what will. Loft did its best to make subscribers interested in this Memorial Day email. Subject lines that pique your readers’ curiosity can boost open rates.

It’s Memorial Day! All outdoor delivered FREE.

Preheader text: Get summer-ready with special Memorial Day savings. In this Memorial Day email example, Ethan Allen stated the specific offer it was giving customers in the subject line. Doing this has the potential to increase your click-through rate because it’s clear what’s inside the email. Plus, who doesn’t love getting something for free?

★ The Memorial Day Weekend SALE - Coming Friday!

(No preheader text)Urban Skin RX uses its email subject line to offer a preview of what’s coming next. The subject line sets expectations, letting customers know what to look for later in the week (this Memorial Day email was sent on a Wednesday morning). We also like the choice of emoji. The plain black star is different, but still catches the eye.

Memorial Day Deals: 20% Off!

Preheader text: Cool off with 20% off cold coffee and iced tea.Including a specific number in your subject line can boost open rates. When you put a percentage in your email subject line, this sends a clear and direct message about your promotion to your readers. Here, Intelligentsia Coffee said cheers to the long weekend!

The 10 best pasta salad recipes for Memorial Day & beyond.

Preheader text: Dressed for all occasions.Writing subject lines for Memorial Day email newsletters involves the same general principles as writing subject lines for marketing emails. If you know the type of content your audience wants, being specific in your subject line (like this Memorial Day email example from Food52) can get them to open the email.

Wrap-up: Start designing with Memorial Day email templates 

Now that you’ve taken a look at the best Memorial Day emails, it’s time to create your own! Use our Memorial Day email templates in the BEE email editor to design holiday emails that will kick off the summer in style. Happy designing!

Email marketing is a must for any business that wants to succeed in today’s marketing landscape. And with audience data, automation tools and insights all in the same place, MailChimp is a great tool for marketers to utilize. But if your engagement isn’t up to par, your outcome won’t be, either. Use these helpful tips to improve your MailChimp email marketing engagement and see better results from your efforts.

If your engagement isn’t up to par, your outcome won’t be, either.

Set expectations

Improve your MailChimp email marketing engagement by letting your subscribers know what they’re signing up for. Setting expectations with a welcome email will increase long-term engagement because it tells your readers what to expect. Communicate what type of content you’re going to send and how frequently so people don’t mark unexpected emails as spam. (Bonus: A strong welcome email gives readers a good impression of your brand, which also makes them more likely to continue engaging with your content.)(Pictured: Thank You For Subscribing designed by Navid Nosrati.)

Use this template in Beefree!

Use this template in Beefree!

Send segmented, personalized emails

Segmenting your email list allows you to send the most relevant emails possible to each individual subscriber — and that will improve your MailChimp email engagement. MailChimp has a wide range of segmenting options that fall into categories such as subscriber data, predicted demographics, behavioral targeting and more. MailChimp also offers advanced segmentation tools and gives you the ability to segment by purchase activity.Once you have your email list segmented and you’re ready for email design, make sure each email is personalized. Email personalization goes beyond simply sticking your customer’s first name in the subject line (although that’s a great idea). Create personalized campaigns based around more advanced subscriber data such as their past purchases (“Because you bought this, we think you might like this”) or their location (“It’s cold in Ottawa. Need a jacket?”).(Pictured: Don’t Forget About Me by Yuliana Pandelieva.)

Use this template in Beefree!

Use this template in Beefree!

Provide valuable content

Create MailChimp email templates that serve up relevant content instead of going straight for the hard sell. There’s a time and a place for promotional content, but when you’re trying to increase email engagement, content is king. Share articles, blog posts and other types of content that address your readers’ pain points and solve their problems. Your engagement will go up as your customers’ satisfaction does the same.(Pictured: E-Learning Blog by Regina Tagirova.)

Use this template in Beefree!

Use this template in Beefree!

Follow email design best practices

This should be a no-brainer, but to increase your MailChimp email marketing engagement, you need to make sure your emails look good. If your message isn’t visually attractive, your customers will probably click out. Email design is made easy with MailChimp email templates where all you have to do is customize the template with your information.(Pictured: How to Become A Yogi by Yuliana Pandelieva.)

Use this template in Beefree!

Use this template in Beefree!

Include your social media links

Adding social media links at the bottom of an email has been shown to increase click-through rates for marketers. With our free MailChimp templates, it’s easy to link your social media accounts in the footer of your message. You could also add a CTA inviting readers to join you on social media, boosting engagement even more.(Pictured: Fresh Spring Offer by Hector Titus Ruiz.)

Use this template in Beefree!

Use this template in Beefree!

Make sure the email is mobile responsive

The best MailChimp templates to increase engagement are ones that are mobile responsive. The majority of your readers are viewing emails on a mobile device: Over 70% of people check email in a mobile app. Make sure your emails show up correctly or they’ll get deleted fast.(Pictured: Stay Comfortable at Home by Derek Brumby.)

Use this template in Beefree!

Use this template in Beefree!

Wrap-up: Free MailChimp email templates

Wondering which MailChimp templates are responsive? Check out our free MailChimp email templates. Our catalog is full of MailChimp newsletter templates to help you deliver the content your customers want — and the content that will keep them engaged and coming back for more. Happy designing!

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Easter is fast approaching— which means that if you haven't started yet, now is the time to start designing Easter emails! While we’re all about those festive Easter email design ideas, today we also want to hone in on another incredibly important aspect of Easter email campaigns: subject lines. Your subject lines can make or break your email campaign and it’s essential to make sure yours are as good as they can be. Take a look at these Easter email marketing subject lines and tips to help boost your open rate during this holiday season.

Your subject lines can make or break your Easter email campaign and it’s essential to make sure yours are as good as they can be.

Best length for Easter email marketing subject lines

The best email subject line length to ensure you’re accommodating mobile readers is 60 characters, or no more than nine words. When in doubt, always go short — brief subject lines help accommodate short attention spans, too. Here are a few examples pulled from our inbox:

• Sweet Easter deals you can’t miss (Bodum)
• The Easter collection (UrbanStems)
• Easter sale came early! (Saturday Skin — pictured below)

Evoke emotion

The goal of your subject line is to evoke emotion and get your reader to open the email. There are multiple angles you can take to achieve this goal: Try giving your subject line a sense of urgency, inducing curiosity or adding a little fear to prompt an emotional response. Here’s what this might look like in practice:

• Urgency: Easter eggs hunt (last chance) (Adagio Teas)
• Curiosity: Citronella + a SALE you’ll love. (Terrain — pictured below)
• Fear: Avoid these ten nutrition mistakes

Playing with your readers’ emotions will help boost your Easter email open rate as your subject line entices them to click.

Words to include and not include

Whether you’re crafting Easter email marketing subject lines or designing emails for a different holiday, there are a few key words that are always a good idea to include. Try working words like these into your Easter email subject lines:

• Invitation
• Introducing
• Offer
• Event
• Your
• Special
• News
• Sale

On the other hand, there are certain words you shouldn’t include, too. Some words tend to trigger spam filters — and of course, the spam folder is the last place you want your email to end up. Make sure to avoid words like:

• $$$
• Act now
• Certified
• Chance
• Click here
• Exclusive
• Giving away
• Help
• Limited time
• Miracle
• Money back
• Satisfaction guaranteed
• Winner

These words often cause emails to be marked as spam — which only spells trouble for your business. Avoid them for best results.

Use puns, but sparingly

Holiday-related puns are a lot of fun and can make for a good subject line option. Just don’t be too cheesy. It’s important to consider your target audience as you’re crafting puns or other humorous subject lines. A luxury brand might not be the time or place for puns. If you have a more family-oriented audience, however, they’ll probably appreciate a good dad joke. We love these Easter puns sourced from our inbox:

• Hop to it! Get it by Easter with 2-day shipping (Paper Source)
• Egg-cellent templates available ? (OptiMonk)
• Spring into crafting with 25% off kits, stickers, & more! (Paper Source)
• Don’t let those Easter favorites hop away! (Paper Source)
• Dear Diary: Hop into Easter (Crate and Kids — pictured below)

Emojis

Emojis help your emails stand out. Using emojis in Easter email marketing subject lines can make you seem both likeable and credible to your audience. Better yet, an emoji in the subject line of an email increases that email’s open rate by 29% and the click-through rate by 28%.Stick to two emojis max per subject line and don’t use new emojis in case they don’t render properly. Good choices for Easter include rabbits, chicks and tulips.

• Cards for Easter ? (Postable)

• ? Up to 30% off EASTER + friends & family event continues! (Williams Sonoma)

• Made for Easter egg hunts... ?? (Carter’s — pictured below)

Numbers

Running an Easter sale or discount? One study proved that email open and reply rates are higher when at least one number is included in the subject line. And when it comes to sales, we’re also seeing the word “sitewide” over and over in our inbox as a concise way to communicate that everything is on sale.

• Hop Hop Hooray! 20% OFF sitewide! (Paper Source)
• Save 30% sitewide during our Easter sale! (TeeFury)
• SECRET SALE! 20% off your order starts NOW + Easter brunch made fun & easy (Williams Sonoma)
• ? 15% OFF EASTER SALE | Kids styles only (Ipanema USA)
• ? Shop everything Easter starting at $19 + SALE up to 75% off (Mark and Graham)

Personalization

Personalizing subject lines with the recipient’s first name, location, or other details can boost the open rate of your Easter email campaigns. Use your email sign-up form to ask people for more details about themselves — like their birthday or occupation. Then strategically use that information to create Easter email marketing subject lines that are tailored to each subscriber. Running A/B tests will help you figure out which subject lines perform best.

• Happy Easter, Bee (Anya Hindmarch)
• 20% OFF ➽ Your favorite Easter chocolates (Ghirardelli Chocolate — try personalizing subject lines by mentioning a recently-viewed product)

(Pictured: Easter Sale template by Kristina Bazaeva.)

Use this template in Beefree!

Use this template in Beefree!

Preview text

The final step to designing an Easter bunny email that converts is preview text. Preview text is a short line of copy from the body of the email that’s displayed under or next to your subject line. Keep your preview text to about 40 characters and use it to do just what its name says — provide a preview of what’s inside the email.

• Is baby ready for Easter? ?? baby’s first Easter styles! (Carter’s)
• Happy Easter! A time for new beginnings and keeping up with family traditions (Draper James)
• The $3 mini is here! Just in time for Easter. For Easter baskets and living room picnics (MAST)

Wrap-up: Easter email marketing subject lines

Full of Easter email marketing ideas? Make them come to life with our Easter email templates and the BEE email editor! The BEE editor is free to use and the best way to design top-notch Easter emails this spring. (Pictured: Special Easter by Martin Nikolchev.)

Use this template in Beefree!

Use this template in Beefree!

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A product launch is the culmination of months or years of intensive work by multiple departments and teams, and making that product successful is a challenge. In fact, about 95% of new products released will fail. Your product launch email campaign can play a big role in whether your launch sinks or swims.How do you make every new product email count? You learn from the experts. We’re highlighting some particularly effective product launch emails and sharing key insights about why they work (and how you can use that wisdom in your campaign).

How Email Marketing Can Support a Successful Product Launch

Email marketing can be a critical component of your product launch marketing campaign because it reaches people who are already engaged with your brand. After all, they’ve already given you their email address. Through the use of strategically timed email sequences of various types of product launch emails like feature announcement emails, pre-order emails, and launch event invitations, you can generate interest in an upcoming product and prompt customers to buy as soon as the product launches.An effective product launch email should include several key elements:

• The product’s name so customers know that this is a brand-new product
• A brief “pitch” that tells customers what’s unique and amazing about this new product
• Attention-grabbing images to give customers a sneak peek into the new product
• A prominent call-to-action like a “buy now” button that takes customers directly to the product page, making it easy for you to capitalize on quick decisions and in-the-moment excitement for the product

The Difference Between New Product Announcements and Product Launches

A new product announcement is one of the first ways you’ll market an upcoming new product. It’s all about generating interest and letting customers know that there’s an amazing new product coming their way. Just like movies have trailers months before they’re released, product announcement emails are the “trailers” of the product world.A new product launch email, on the other hand, is the email you send out when the product is officially released to prompt customers to follow through and make a purchase. If the product announcement email is the trailer, the product launch email is the email that allows people to buy tickets to the movie. This email is all about driving sales.While product announcement and product launch emails each have their own purposes in a product introduction email campaign, each one makes the other more successful. They’re part of a cohesive campaign to hype customers and get a flurry of launch-day orders.

How to Get Product Launch Emails to Convert

What does conversion look like for a product launch email? It depends on where this particular email falls in your launch campaign. Depending on where you are in your product launch, a successful conversion could be:

• Buying the new product
• Pre-ordering the new product
• Signing up for product updates
• Signing up for a giveaway of the new product

How you reel in those conversions, on the other hand, is more complex. It’s a matter of factors like your subject line, the email’s timing, understanding what appeals to your audience, writing compelling content in the email, using images to direct recipients’ attention and showcase the product, making it convenient to make a purchase or convert, and more. A well-constructed, conversion-minded product launch email needs to bring all these strategies together.

1. Encouraging Continued Engagement with Opt-In Emails

Opt-in emails are emails that allow and encourage readers to sign up for specific mailing lists or notifications. In the case of a product launch, for example, you could invite people to opt-in for updates about the new product.In order to support a product launch, you want as many people as possible to be in the know. A few weeks before the launch, offer an opt-in deal. If your product or service has a premium option, encourage your readers to sign up for it. Explain that this is how they can stay up-to-date on all the exciting stuff you’re doing, helping them stay in the know before the general public — and then make good on that promise by providing a sneak peek at your new product. Alternatively, you can offer an opt-in just for details on the launch rather than as part of a premium service, as Ruggable did here.Subject line: Something a-DOOR-able is coming… 

Ruggable product teaser email

2. Sparking Conversation with Mysterious Product Emails

When it comes to information about an upcoming product, sometimes less is more. In fact, it’s strategic. When you have a product launch coming up, consider sending mysterious product emails - teaser emails that tell customers that something big is coming but don’t tell them what it is.Using our email editor to craft a cryptic email, teasing that something big is in the works (i.e. your new product) but not yet divulged, is a great way to draw interest.If you’re planning to send more emails in your product launch email series, send this mysterious email a couple of weeks prior to launch. Otherwise, you can send this email whenever you want. Huda Beauty kept things puzzling with this product launch email showing a blurred-out version of its new product.This tactic can be valuable when you want to start generating interest, but your product still has some details to work out. It serves a double purpose in that case: beginning to build interest without making any commitments you may not be able to keep. It’s also beneficial if you’re in a highly competitive market and you don’t want your competitors to know what you’re working on until it’s released.Even if it isn’t a priority to be secretive about your new product, the mysterious aspect can generate serious buzz. It’s especially helpful if you have a sizable following because people will be chatting with each other about what the announcement could be.Subject line: Something NEW is coming

Huda Beauty "Mysterious" product launch email

3. Preorder Emails Capture Sales from Early Birds

A preorder email is an email that allows customers to pre-purchase the new product before it is launched. This allows customers to ensure that they’ll get a product from the first release in case the product sells out, and it allows you to capture sales in advance and gauge interest in the product.About a week out from launch day, consider sending a preorder or early-bird-access email so your loyal customers can get a jump start on their shopping. Of course, sending a preorder email means you’ll need to announce what your new product is before launch day — and that’s completely fine, as long as you save some of the juicy details to create more hype (for now, go with “we’re making a better alarm clock” instead of “we’re making an alarm clock with a radio, nightlight, and water feature”).What does a good preorder email look like? A preorder email should generate excitement about your new product, using sensational language to explain the product’s features and benefits. Testimonials help, too — like Food52 added here.Make sure to be clear about the terms of the preorder too, such as whether customers are paying the full amount now or whether their credit card will be charged when the product ships. You also need to make it clear and easy for customers to make their purchases, such as with a prominent “preorder now” button that takes them to the preorder purchase page.Subject line: Our Five Two wooden spoons are nearly here — preorder now. 

4. Taking Advantage of the Big Day with Day-of Product Launch Emails

It’s launch day, and that means it’s time to send a great product launch email! If you send a preorder email, your product launch message will be similar; again, the goal is to generate a sense of excitement around the product and prompt customers to purchase.Remember when you kept a lid on some of the details in your pre-order email? Now is the time to pull out all the stops and really explain what makes your product shine: How is it different (and better) than comparable products? Include high-quality photos, too, at the top of the email and in the body copy.Want to give your product launch email the best chance to drive conversions? Follow these tips:

• Lead with an attention-grabbing subject line, like “It’s here! has dropped, and YOU can get one!”
• Put the key information above the fold (meaning that people don’t have to scroll down to see the most valuable details
• Create a visually prominent, easy-to-find call to action, like a button that says “order now.”
• If you have this data available, include the recipient’s name in the subject line or body copy to personalize it and grab their attention.

Subject line: A few new things to feel good about… 

J.Crew product launch email

5. Build and Grow the Customer Relationship with Follow-Up Emails

Follow-up emails after your product launch are an important part of your launch campaign. Sent a few days after your product launch, these emails keep the conversation going and can keep the orders coming in too.You have several options here: You can ask happy customers to leave reviews on your website or a third-party platform. You could solicit user-generated content, asking for photos of people using the product. Or you can find a fresh angle to explain how great your product is. Even after launch, keep riding the excitement your campaign has generated to stay on the top of readers’ minds.

Try BEE Pro's Product Launch Email Templates

Your product launch isn't just about creating conversions. Use your product launch email series as a starting point to cultivate a sustained conversation that you can continue long after your launch is over. By thoughtfully crafting your series of emails, you'll be able to communicate your brand value.Ready to create your own product launch email sequence? BEE's easy HTML email editor offers a simple way to create beautiful and responsive on-brand emails. BEE’s set ofproduct launch email templates is tailor-made for announcing new products, and each one can be edited in a few clicks to feature your brand visuals and make your new product shine!Editor’s Note: This post was updated on April 2023 to ensure accuracy and comprehensiveness. 

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Only 79% of emails sent by genuine email marketers reach subscribers’ inboxes — and as an email marketer, that’s a statistic that should concern you.It doesn’t take much for a marketing email to end up in your reader’s junk folder. Just one little mistake can doom your message to spam. And if one of your emails ends up marked as spam, the rest of them are likely to meet the same fate: When your emails go into spam, that damages both email deliverability and your sender reputation.These email marketing best practices to avoid spam will help your emails stay high and dry, making it safely to where they belong — your reader’s inbox.

Only 79% of emails sent by genuine email marketers reach subscribers’ inboxes. As an email marketer, that’s a statistic that should concern you.

What are spam traps?

Spam traps are a type of fraud management tool used by ISP’s (Internet Service Providers). Essentially, spam traps are email addresses that are created specifically to catch spammers. If one of these email addresses ends up on your email list and you send that address an email, you’ve officially hit a spam trap.What happens next? Best case scenario, your sender reputation is hurt to some degree, meaning your email deliverability goes down. But if you hit a major spam trap, your sending domain might be completely blacklisted. Your emails could struggle to get through to all ISP’s.It’s clear that you need to avoid email spam traps at all costs. You want your marketing emails to end up in your reader’s inbox, not their spam folder. Here’s how to avoid email spam filters and folders from the very beginning of your email strategy all the way down to the footer of your marketing email.

Clean your email list regularly

Cleaning your email list on a regular basis will help you avoid email spam traps. Remove any email addresses from your list that bounce back. Try to re-engage dormant subscribers with re-engagement emails, and if that doesn’t work, remove their addresses too.Never buy email addresses. Pure spam traps are email addresses that are treated as “bait.” If you purchase email addresses, you might get some of those addresses and end up on a blacklist. Not to mention, purchasing email addresses is actually illegal under the GDPR and the CAN-SPAM act.In addition to cleaning out your email list regularly, try using a double opt-in to make sure people actually want to hear from you. A double opt-in is sent after somebody initially signs up for your email list (like this example below from GoodPop).Subject line: Confirm your subscription 

Making it easy to unsubscribe also helps your sender reputation because people are less likely to mark your email as spam. This message from Essie includes an unsubscribe link in the footer.Subject line: stronger nails in 3 days

Create an email marketing strategy

Don’t send out a bunch of marketing emails just because you can. Every email you create should have a clear strategy and objective behind it. Offer valuable content your audience wants to receive so your messages won’t be marked as spam.In this example, Otherwild curated a gift guide designed for expecting moms. As an apparel store and design studio that sells family- and kid-oriented products, this piece of content was probably relevant to the brand’s email list.Subject line: great gifts for moms-to-be + new babies! ?

Choose a personal sender name

ESP’s pay attention to your sender name — and of course your readers do, too. Your sender name (displayed on the left in your subscribers’ inboxes) can make or break your sender reputation. More than 40% of readers mark emails as spam based on the sender name alone.Don’t use anything that looks spammy for your sender name, like noreply@domain.com. Using your company name and/or a personal name is best. For instance, the sender name “Carlos Watson at OZY” has a personal touch and makes it immediately clear who the message is from.

Use email subject line best practices

People will often mark an email as spam based on the subject line. Avoid this by following simple email subject line best practices. Don’t use all caps. Don’t add any exclamation points. And don’t use spam trigger words, which include phrases like:

• $$$
• Act now
• Certified
• Chance
• Click here
• Exclusive
• Giving away
• Help
• Limited time
• Miracle
• Money back
• Satisfaction guaranteed
• Winner

These words tend to trigger spam filters. Stay away from them to give your email a better chance of hitting the inbox.

Follow email design best practices

The final step to avoid email spam filters is to make sure the body of your email is optimized as much as possible. You’ll want to avoid embedding videos or media since some platforms don’t allow them to play. Don’t add any attachments, either. Since viruses are commonly concealed in attachments, ISP’s will often put emails with attachments into spam.Make sure the text of your marketing email uses correct spelling and grammar and there aren’t any broken or incomplete tags. Big images can increase load time and affect deliverability, so keep any images to a reasonable size.These email marketing best practices to avoid spam sound like a lot to remember. But if you stick to core email design best practices (as demonstrated by Alice + Olivia here), you’ll be golden.Subject line: Spring is in the air ?

Wrap-up: Email marketing best practices to avoid spam

The easiest way to design high-quality marketing emails that will avoid email spam traps is by using the BEE email editor. With this free tool, you don’t need any coding experience to create promotional emails that look great and work well. Use BEE’s email templates to quickly sketch out your message. Then export the email to your email service provider and send it straight to your subscribers’ inboxes!

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Warm weather, colorful flowers and long evenings are on their way and we couldn’t be more excited! Celebrating the season isn’t just for shoe, clothing and home renovation brands. You can create effective spring email campaigns for any niche. Need some spring email ideas to inspire your email design? Check out these creative spring sale emails, categorized by six popular spring holidays, to help you and your customers welcome the most colorful season of the year.

Celebrating the season isn’t just for shoe, clothing and home renovation brands. You can create effective spring email campaigns for any niche.

International Women’s Day (March 8)

International Women’s Day is celebrated around the world on March 8 each year. According to the IWD website, this holiday is a time to:

• Celebrate women's achievements
• Raise awareness about women's equality
• Lobby for accelerated gender parity
• Fundraise for female-focused charities

These are all great goals to keep in mind as you design your International Women’s Day emails. In this spring email example, Create & Cultivate proved how it advocates for gender equality by donating a portion of sales to the Malala Fund:Subject line: International Women’s Day ✨ We’re donating 10% of today’s sales to the Malala Fund

We also love the email design choices — soft pastel colors paired with fonts that are strong and bold, just like our Celebrating Women Business Owners by Betina Todorova, pictured below. This is just one of our many International Women's Day email templates.

Use this template in Beefree!

Use this template in Beefree!

St. Patrick’s Day (March 17)

St. Patrick’s Day is a traditional religious Irish holiday often celebrated with parades, good food and lots of green. With consumer spending soaring, it’s also a great time to get on top of your email marketing! Our favorite spring email example: this Tie Bar message (sent two days after the holiday), encouraging customers to go green all year long. Using its brand colors (navy) paired with multiple shades of green, the Tie Bar features its favorite green products and helpfully tells customers how to pair them.Subject line: St. Patrick’s Day may be over, but… 

St. Patrick’s Day is a fun time to include puns and clever copy in your spring email templates. And a healthy dose of shamrocks never hurts, either. (Pictured: Happy St. Patrick’s Day by designer Navid Nosrati.) Remember to check out our other St. Patrick's Day email templates as well.

Use this template in Beefree!

Use this template in Beefree!

First Day of Spring (March 20)

Your customers are likely more than ready to welcome a new season after a long winter. Offer a special discount or sale to get them even more excited! Now is the time to put all of your favorite spring email ideas into play, including design elements like the flowers, bright colors and strong CTAs shown in this Ole Henriksen email.Subject line: Happy first day of spring ✨ ?

Our template catalog is full of spring email templates, too! Use this simple spring-inspired message, Spring Sale by Martin Nikolchev, to design the best spring email to promote your sales:

Use this template in Beefree!

Use this template in Beefree!

April Fool’s Day (April 1)

Marketing on April Fool’s Day can get tricky. Humor marketing is fun, but only when it’s done right. Surprise your audience, but don’t offend them. Tie in your product, but be subtle. Make your prank believable, but don’t take it too far. How can you strike just the right balance?Some companies create fake products. Others surprise their customers by not playing a trick at all. Still others, like Banana Republic, craft "pranks" around a sale — such as extending a good deal past the end date or including multiple products in one discount.Subject line: We’ve got an April Fool’s trick for you

Craft a funny product promotion message with this April Fool’s Day email template designed by Andrea Dall’Ara. Whatever you decide to do for April Fool’s, just make sure the prank ends on a good note for your email subscribers.

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Use this template in Beefree!

Easter (April 4)

This year, Easter is on April 4, so you’ll need to get started early with your spring email ideas. We love the creative way Draper James approached this holiday. The clothing line hid Easter eggs on its website each day, and customers who found the eggs got access to a special promotion.Subject line: Our virtual Easter egg hunt 

Design your own Easter email using Easter email templates like this Egg Decorating Tutorial For Easter message by Betina Todorova. Using cute bunny ears, attractive typography and springtime colors, this email is a great way to get your Easter deals across.

Use this template in Beefree!

Use this template in Beefree!

Earth Day (April 22)

Earth Day is a holiday that’s all about making the world a better place — so it’s up to you to tell your customers how you’re doing just that. Encourage them to join you in your efforts with a well-designed Earth Day email. Frank And Oak Women created a 100% organic cotton tee, explaining that for each shirt sold, a tree would be planted. This campaign was a great way to get people involved in helping the planet.Subject line: Happy Earth Day ??

Go green with your email design by using our Honour the Earth template designed by Jen Schmaltz or one of our other Earth Day email templates.

Use this template in Beefree!

Use this template in Beefree!

Wrap-up: Spring email templates

Now that you’re full of spring email ideas, it’s time to start designing! Check out our template catalog to find the best spring email templates for your campaign. With nearly 600 HTML, mobile-responsive templates, it’s easy to find the perfect template and create beautiful emails fast in the BEE email editor. And if you need help designing your email marketing calendar for this season and beyond, let us help! Happy designing, and happy spring!

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Designing and sending marketing emails throughout the year might seem like a big job. But in reality, the real work should be happening now: This is the time of year to set goals, figure out a strategy and define your email marketing calendar for the rest of 2021.You might be tempted to rush through this part, but don’t! You’ll save yourself a lot of time and headaches later by carefully planning your email marketing calendar now. Take some time to sit down and plan out your holiday calendar this week to simplify your email design process throughout the year. Here’s your guide of what to do and when to do it for email marketing in 2021.

This is the time of year to set goals, figure out a strategy and define your email marketing calendar for the rest of 2021.

We've also created a holiday marketing calendar to make your job even easier. From large global holidays (think Christmas and Easter) to smaller, more niche holidays that are a marketer's dream (Waffle Day or Singles Awareness Day), everything is included on this helpful marketing calendar. Click the plus sign by the "Google Calendar" text in the bottom right-hand corner so you'll never miss a holiday!

January

New Year’s Day (January 1)

Start the new year off strong by celebrating with a fun New Year’s Day email. Don't be afraid to pull out the glitter and fireworks for this fun holiday! Consider creating a special discount code or offering a sale for email subscribers. You could also share a year-in-review email, hitting the highlights your brand experienced over the last 12 months — like this Best Highlights for Last Year email template by Navid Nosrati.

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Use this template in Beefree!

Get to Know Your Customers Day (January 21)

Get to Know Your Customers Day takes place every quarter — the third Thursday of January, April, July and October. It’s the perfect time to focus on creating strong customer relationships, so it's a must-add for your email marketing calendar. Get to know your customers by sending out a survey that asks for their opinion. We love this casual Got A Quick Sec?email template created by designer Jen Schmaltz. Check out our other Get to Know Your Customers Day email templates for more inspiring examples.

Use this template in Beefree!

Use this template in Beefree!

Other January Holidays

• Pizza Day, January 17
• Epiphany and La Befana, January 6
• Data Privacy Day, January 28
• Northern Lights Festival (January 26 — February 2nd)
• Fashion Week (Fashion Week takes place multiple times a year; these Fashion Week email templates can help.)

February

Black History Month (all month)

Black History Month is celebrated in the U.S. during the entire month of February. This monthlong observance is a time to honor Black Americans and everything they’ve contributed to the world. Use your email newsletters to support Black communities and share how your company supports racial justice initiatives. This free Honoring Black Stories email template, created by Derek Brumby, is a great way to highlight influential Black voices and encourage your readers to support Black creatives. You can draw inspiration from our other Black History Month email templates, too.

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Use this template in Beefree!

Valentine’s Day (February 14)

Consumers are ready to spend some serious money for Valentine’s Day. A little strategic email marketing can position your brand as the best option for the reader's gift-giving needs. Hearts, colorful pink backgrounds and elegant typography can be the best way to go if you’re designing a Valentine’s Day email. For example, our Valentine’s Day Offer template by Hector Titus Ruiz helps you offer a seasonal promotion for your email subscribers to enjoy.

Use this template in Beefree!

Use this template in Beefree!

Other February Holidays

• Waitangi Day, February 6 - 8
• Super Bowl Sunday, February 7 (Check out our Super Bowl Sunday email templates.)
• Lunar New Year, February 12 (Celebrated from February 11 to February 26; Check out our Lunar New Year email templates.)
• Singles Awareness Day, February 15
• Mardi Gras / Fat Tuesday, February 16 (Check out our Mardi Gras email templates.)

March

St. Patrick’s Day (March 17)

This traditional Irish religious holiday is celebrated today with parades, music and lots of food and beer. No matter what industry you’re in, it’s a great time to get on top of some email marketing! Send a festive green and gold St. Patrick’s Day email offering a deal that will help your customers feel the luck of the Irish. If you have products to showcase, our Good Luck To You email template designed by Andrea Dall’Ara is a great way to highlight those items. Our other St. Patrick's Day email templates will provide you with some lucky design inspiration as well!

Use this template in Beefree!

Use this template in Beefree!

International Women’s Day (March 8)

International Women’s Day is a holiday designed to bring awareness to the ongoing struggle of gender equality and to celebrate the powerful women in our communities. Our Happy International Women’s Day template, created by Martin Nikolchev, is highly versatile: Use it to announce a sale, launch a fundraising campaign or simply design a thoughtful email that will resonate with readers. Or check out our other International Women's Day templates.

Use this template in Beefree!

Use this template in Beefree!

Other March Holidays

• Maslenitsa, March 8 - 14
• Mother’s Day, March 14 (Check out our Mother's Day email templates.)
• Father’s Day, March 19 (Some countries celebrate this holiday in March; check out our Father's Day email templates.)
• First Day of Spring, March 20
• World Water Day, March 22
• Waffle Day, March 25
• SDG Global Festival of Action, March 25 - 26
• Earth Hour Day, March 27
• Holi Festival, March 29

April

Easter (April 4)

Pull out your fuzzy bunnies, chocolate eggs and pastel email backgrounds to create a springtime Easter email for your clients. This year, Easter is on April 4, which means you’ll need to get started early with your Easter email design. We recommend using one of our Easter email templates to shorten the design process — like this Special Easter email designed by Martin Nikolchev.

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Use this template in Beefree!

Earth Day (April 22)

Encourage people to make the world a better place by sending a well-designed Earth Day email. Your customers care about climate change and the world they live in. Sharing an Earth Day email that outlines how you’re taking action can inspire them to do the same. Our Be The Change template by Galina Grahovska uses strong fonts and a background of green leaves to create an email that works for nonprofits and other brands alike.

Use this template in Beefree!

Use this template in Beefree!

Other April Holidays

• April Fool’s Day, April 1 (Check out our April Fool's Day templates.)
• Tulip Festival, April 1 - 30
• Carbonara Day, April 6
• World Art Day, April 15
• Shakespeare Day, April 23

May

Cinco de Mayo (May 5)

Give your customers a little taste of this Mexican celebration with a colorful Cinco de Mayo email. Use our Cinco De Mayo Fiesta template by Martin Nikolchev to share information about the origins of this holiday and how it’s traditionally celebrated.

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Use this template in Beefree!

Or take a more promotional route with Jen Schmaltz’sTaco Bout Delicious email, telling your customers how to order and where to find you.

Use this template in Beefree!

Use this template in Beefree!

Mother’s Day (May 9)

Mother’s Day in the U.S. will be celebrated on May 9 this year. Add this holiday to your email marketing calendar so you can position your product or service as the perfect gift for Mom with a strategically designed Mother's Day email. This Treat Mom Like Gold email by Jen Schmaltz is perfect for fashion or cosmetics brands to share a product promotion before Mother’s Day.

Use this template in Beefree!

Use this template in Beefree!

Other May Holidays

• May Day, May 1
• Europe Day, May 9
• International Museum Day, May 18
• World Meditation Day, May 21 (Check out our World Meditation Day email templates.)
• Memorial Day, May 31 (Check out our Memorial Day email templates.)

June

LGBTQ Pride Month (all month)

LGBTQ Pride Month will be celebrated around the world throughout the month of June, with LGBTQ+ communities and their allies flooding the streets — and our inboxes — with an infusion of color, pride and love. With exuberant rainbows as the defining symbol of the festivities, the design possibilities are endless! Draw on our LGBTQ Pride Month email templates to create your own rainbow-filled email!

Use this template in Beefree!

Use this template in Beefree!

Father’s Day (June 20)

In the U.S., Father’s Day is celebrated on the third Sunday of June every year. Get creative with your copy, colors and CTAs as you design a Father's Day email to promote your Father’s Day sales. This simple, sleek Father’s Day Electronics message (designed by Jesus Albusac) can promote your products or event as the holiday approaches.

Use this template in Beefree!

Use this template in Beefree!

Other June Holidays

• Republic Day, June 2
• World Environment Day, June 5
• Dragon Boat Festival, June 14
• Juneteenth, June 19 (If you choose to send a Juneteenth email, make sure to be sensitive and thoughtful of the BLM conversation — and to share how you’re taking action.)
• First Day of Summer / Summer Solstice, June 21
• Social Media Day, June 30

July

Independence Day (July 4)

A patriotic email for Independence Day (July 4 in the United States) can help boost your engagement and sales this summer. Make a splash and increase your conversions with our Independence Day Sale email template designed by Yuliana Pandelieva, or with one of our other Independence Day email templates.

Use this template in Beefree!

Use this template in Beefree!

World Emoji Day (July 17)

World Emoji Day might not be on your customers’ calendar. But for email marketing purposes, this holiday presents a wide range of fun opportunities! Using emojis in email adds personality to your brand. Emojis also grab attention and help get your point across. Celebrate the power of the emoji with Navid Nosrati’s template Emoji World Day or with our other World Emoji Day email templates.

Use this template in Beefree!

Use this template in Beefree!

Other July Holidays

• Amazon Prime Day, July 12 - 13
• Bastille Day, July 14
• Olympic Games begin, July 23
• International Day of Friendship, July 30

August

Back to School Month (all month)

It’s that time of year again: Back to School Month (in the U.S.). Advertise your school supplies for sale and connect with parents through a smartly-designed back to school email. We love this Back to School Discount Code template made by Gaia Zuccaro: It combines quirky doodles with your unique discounts to create the perfect email to advertise your sales.

Use this template in Beefree!

Use this template in Beefree!

Other August Holidays

• International Cat Day, August 8
• Book Lover’s Day, August 9 (Check out our Book Lover's Day email templates.)
• Muharram / Islamic New Year, August 10
• World Humanitarian Day, August 19
• Senior Citizens Day, August 21
• Women’s Equality Day, August 26 (Check out our Women's Equality Day email templates.)
• International Dog Day, August 26

September

Labor Day (September 6)

Next up on the email marketing calendar: Labor Day, a U.S. holiday that marks the end of summer. In other words, it’s the perfect time for brands to squeeze in one last summer sale. Use this playful orange email created by Jen Schmaltz (Labor YAY Sale!) to get the job done, or use one of our other Labor Day email templates.

Use this template in Beefree!

Use this template in Beefree!

First Day of Fall (September 21)

Usher in a new season by creating a special sale or promotion for the First Day of Fall on September 21. First Day of Fall emails are a lot of fun to design — think pumpkins, GIFs and warm tones of orange and brown. If you’re launching a new collection of products, check out our New Fall Collection It’s Here template by Yorbi Barriento.

Use this template in Beefree!

Use this template in Beefree!

Other September Holidays

• Video Games Day, September 12 (Some people also celebrate this holiday on July 8; check out our Video Games Day email templates.)
• Oktoberfest, September 18 - October 3
• International Day of Peace, September 21
• World Tourism Day, September 27

October

Breast Cancer Awareness Month (all month)

Kick off the month of October by recognizing Breast Cancer Awareness Month. Chances are, this disease has personally touched many of your customers. Sharing a Breast Cancer Awareness Month emailhelps raise awareness about the disease and connect with people who have been there. Use our Fundraising template by Andrea Dall’Ara to take action for a good cause.

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Use this template in Beefree!

Halloween (October 31)

For email marketers, Halloween is a can’t-miss holiday. Combine spooky stock images, creative CTA buttons and vibrant HTML colors to share a special fall promotion or some Halloween-oriented content. We recommend our Halloween email templates, like this No Tricks Only Treats!email by Yuliana Pandelieva, to kickstart your email design.

Use this template in Beefree!

Use this template in Beefree!

Other October Holidays

• International Coffee Day, October 1 (Check out our International Coffee Day email templates.)
• World Vegetarian Day, October 1
• Cinnamon Bun Day, October 4
• Dia de los Muertos / Day of the Dead, October 3 - November 2

November

Thanksgiving (November 25)

Is your target audience based in the U.S.? Don’t forget to send a Thanksgiving email on or before November 25. When it comes to Thanksgiving email marketing, authenticity is key: Show genuine appreciation for your customers and make them feel like part of the family. Check out this Thanksgiving Day email by Andrea Dall’Ara to send a heartfelt thanks to your email subscribers.

Use this template in Beefree!

Use this template in Beefree!

Black Friday (November 26)

Black Friday is a major retail holiday brands can’t afford to miss. And since your customers’ inboxes will be flooded with emails, it’s your job to do everything you can to grab their attention. Black Friday email templates make your email design job easy. This modern Black Friday Fashion Deals template by Gaia Zuccaro, for example, is a great way to promote products and sales.

Use this template in Beefree!

Use this template in Beefree!

Other November Holidays

• Singles’ Day, November 11
• World Kindness Day, November 13
• Small Business Saturday, November 27 (Check out our Small Business Saturday email templates.)
• Cyber Monday, November 29 (Check out our Cyber Monday email templates.)
• Giving Tuesday, November 30

December

Hanukkah / Chanukah (November 28 - December 6)

We’ve made it all the way to December and it’s time for some holiday celebrations! Start with a Hanukkah email to mark theJewish festival of lights that in 2021 runs from November 28 to December 6. Andrea Dall’Ara’s colorful and attractive Hanukkah Event template is the perfect way to kick off the season.

Use this template in Beefree!

Use this template in Beefree!

Christmas (December 25)

When December rolls around, it’s time to get your Christmas marketing emails out the door! Come up with a creative campaign, such as sending a holiday gift guide or offering 12 days of deals, to get your subscribers engaged. We’ve got you covered with over a dozen Christmas email templates to help. Pictured: Make Everyone’s Christmas Wishes Come True, designed by Yuliana Pandelieva.

Use this template in Beefree!

Use this template in Beefree!

New Year’s Eve (December 31)

Close out your 2021 email marketing calendar by ushering in the New Year with style. Sending a New Year’s Eve email to wish your customers a Happy New Year can help ensure your brand is top of mind as your readers move into the new year. Navid Nosrati created this Get Your New Year’s Resolutions Off to a Good Start template to promote an event or just wish your customers a happy holiday.

Use this template in Beefree!

Use this template in Beefree!

Other December Holidays

• Saint Lucy’s Day, December 13
• First Day of Winter / Winter Solstice, December 21
• Boxing Day, December 26

Wrap-up: Holiday email templates

We don’t know about you, but this email marketing planning template is making us excited to start designing! Check out our full catalog of HTML email templates to find the best option for every holiday — it’s simple to edit these responsive templates using the BEE email editor. Take your email marketing to new heights in 2021 by using an email marketing calendar so you don't miss a beat!

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